Mailchimp — keep an audience in step with consented landlords and applicants

What this does

Every morning (and whenever you press Sync now) Letfold adds the landlords and applicants who have agreed to marketing to a Mailchimp audience of your choice, each tagged landlord or applicant so you can write to one group or the other. If someone's consent is later unticked, they are unsubscribed in Mailchimp at the next sync.

Nobody is added without consent. The sync reads the Agreed to marketing flag on the landlord or applicant record and nothing else.

Set it up

1. In Mailchimp open Account & billing → Extras → API keys → Create A Key. Copy the key; it ends with a dash and your server, like -us21.
2. In Letfold open Settings → Integrations → Mailchimp, paste the key, enter your password and press Connect, then Test connection.
3. Under Audience and who to sync, choose the audience and tick Landlords and/or Applicants. Press Save.
4. Press Sync now and check the audience in Mailchimp.

Consent

Tick Agreed to marketing on a landlord's or applicant's record only when they have actually agreed (a tick box on your enquiry form, a reply by email, a signed form). Under UK GDPR and PECR, marketing email needs consent or a soft opt-in from an existing customer relationship; Letfold cannot decide that for you, it only honours the flag.

What is sent

Email address, first and last name, and the tag. Nothing about properties, tenancies or money.